Alan G. Sawyer
Alan G. Sawyer is the J.C. Penney Professor of Marketing at the Warrington School of Business at the University of Florida. He has been at UF since 1984 and was Chair of the Department of Marketing, for a total of 13 years. Dr. Sawyer is a nationally recognized expert in Marketing, having worked as a marketing and research consultant to many business organizations and public agencies including Kodak, Wal-Mart, Proctor & Gamble, The Real Yellow Pages, the US Department of Defense and many others.
Dr. Sawyer is extremely well-known for his published research. His publications have been cited more than 1000 times by academics. He has served as a member of numerous editorial boards including the Journal of Consumer Research and The Journal of Marketing, among others.
Alan graduated with honors from the University of Maine in 1965 and earned a MBA at Northeastern University in Boston. He earned his Ph.D. in Marketing at Stanford University in 1972.
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